Sign in Register. “Whole Earth Brands is delivering on that expectation by becoming the leader in plant-based and alternative sweeteners around the world, and we are looking forward to integrating Wholesome and growing the world-class brands within our Whole Earth Brands platform.”, We use cookies to provide you with a better experience. Terms of the deal were not disclosed. Whole Earth Brands acquired Swerve LLC, New Orleans, a maker of keto-friendly sweeteners and baking mixes, in November. Whole Earth Brands, Inc., a global food company enabling healthier lifestyles by providing access to premium plant-based sweeteners, flavor enhancers and other foods through a diverse portfolio of trusted brands and delicious products, announced that it has executed a definitive agreement to acquire all of the issued and outstanding capital stock of WSO Investments, Inc., the holding company for Wholesome Sweeteners … Wholesome Sweeteners acquired by Whole Earth Brands. SUGAR LAND, TEXAS — Wholesome Sweeteners, Inc., owner of Wholesome!, a leading U.S. brand of organic, Fair Trade and non-bioengineered sugars and sweeteners, has acquired TruSweets, a … Fair Trade, Organic & Natural, Non-GMO sugars, syrups, stevia, honeys and molasses. About Wholesome Sweeteners, Inc.® Wholesome Sweeteners, the owner of the Wholesome! Su preferencia se ha actualizado para esta sesión. “Wholesome’s leading position in organic sugar, honey, agave and allulose is a perfect complement to our existing portfolio of natural and alternative sweeteners,” said Albert Manzone, chief executive officer of Whole Earth Brands. Meet the perfect blend of monk fruit extract and allulose in powdered form. Wholesome… The transaction is expected to close during the first quarter of 2021. TruSweets will remain headquartered in Wheeling, Illinois, and Wholesome Sweeteners will stay in Sugar Land, Texas. The purchase price was $80 million. TruSweets offers more than 25 retail s.k.u.s. Wholesome Sweeteners is a manufacturer of organic sweeteners, including sugar, honey, agave, allulose and other liquid products. “Sweets are a joyful experience in cultures around the world, and consumers are demanding more sweetener options that fit within their individual health and dietary needs so that they can continue to enjoy life’s everyday moments and the celebrations that bring us together. Toggle menu. The transaction is expected to close during the first quarter of 2021. Overview. We provide important information regarding industry news, research, and trends. Wholesome is the U.S. leader in organic, plant-based and fair-trade certified sweeteners, including sugar, honey, agave nectar, allulose and other liquid sweetener products. Wholesome Sweeteners holds a 76% share in the organic granulated sugar segment of the organic and natural channel, the press release says, and has achieved retail sales growth of approximately 52% over the 52-week period ending November 1, 2020. brand. The press release notes that organic sugar consumption is growing at 1.5x the rate of conventional sugar in the United States, and Wholesome is the largest single importer and consumer of organic sugar in the country. Search Crunchbase. Organic candy company, TruSweets, has been acquired by Wholesome Sweeteners, Inc.(R), owner of Wholesome! Advanced. Dive Brief: Whole Earth Brands is buying Wholesome Sweeteners, the top organic sweetener brand in North America, for $180 million, the company said in a statement. TruSweets will add its two candy brands, Surf Sweets and TruJoy Sweets to the Wholesome Sweeteners portfolio. Wholesome Sweeteners, Inc.® Acquires Organic Candy Company, TruSweets. “Our business aligns with the powerful movements in the US and around the world. Arlon Food and Agriculture Partners, in partnership with management and Edward Billington & Son, has acquired Wholesome Sweeteners. Sugar Land, TX (Dec. 1, 2015) – Today, Wholesome Sweeteners, Inc.®, owner of Wholesome!™, the leading U.S. brand of organic, Fair Trade and Non-GMO sugars and sweeteners, has announced its purchase of the organic candy company, TruSweets. Arlon acquired part of Billington's ownership interest and complete shares owned by Imperial Sugar, and believes that the new transaction will provide it with various opportunities for continued growth. What is Wholesome Sweeteners's tech stack? Wholesome Sweeteners, Inc.—owner of Wholesome!, a U.S. brand of organic, Fair Trade and Non-GMO sugars and sweeteners—has purchased of the organic candy company, TruSweets. Wholesome! Summary. Whole Earth Brands, Inc., was formed this past June and is a combination of Flavors Holdings, Inc. subsidiaries Merisant Co., a manufacturer of sugar substitutes, and MAFCO Worldwide LLC, a manufacturer of licorice products. You have entered an incorrect email address! Wholesome Sweeteners Inc. is "the US leader in organic, plant-based and fair-trade certified sweeteners", Whole Earth Brands said in a statement today (17 December) to announce the deal. name brand. Wholesome Sweeteners has acquired 1 company of its own, including 1 in the last 5 years.. Wholesome Sweeteners has acquired in 1 US state. “The Wholesome brand was built on a mission of supporting farmers and to date has paid nearly $23 million in fair trade premiums,” said Nigel Willerton, chief executive officer of Wholesome Sweeteners. name brand. Chicago, IL— Whole Earth Brands Inc. has entered an agreement to acquire all of the issued and outstanding capital stock of WSO Investments Inc., the holding company for Wholesome Sweeteners … and Swerve IP (collectively, “Swerve”), natural sweeteners represent approximately 87% of Whole Earth Brands’ U.S. The Natural View: How Retailers, Brands, and Suppliers Can Gain a Competitive Edge with ELI Codes, Aged Garlic Extract and Cardiovascular Health: What the Science Says, The Natural View: The Benefits of Astaxanthin and Vitamin C. The Natural View: How Retailers, Brands, and Suppliers Can Gain a... Drug Induced Nutrient Depletion can Harm Your Health. Save. One Sugar Creek Center Blvd. This combination with Whole Earth Brands brings together like-minded companies with complementary strengths to unlock powerful value in the organic and natural category.”, Related: Sweetening Up “Better-for-you candy is a large and growing market,” said Nigel Willerton, chief executive officer of Wholesome Sweeteners. 3 December 2015 - US-based organic sweetener maker Wholesome Sweeteners, Inc has acquired the organic candy company, TruSweets, the company said. has been committed to organics and staying on the cutting edge of eco-friendly agriculture since its founding in 2001. “Sweets are a joyful experience in cultures around the world, and consumers are demanding more sweetener options that fit within their individual health and dietary needs so that they can continue to enjoy life’s everyday moments and the celebrations that bring us together. The transaction, expected to close in the first quarter of 2021, has been unanimously approved by Whole Earth Brands’ and Wholesome’s Boards of Directors. By continuing to browse the site you are agreeing to our use of cookies in accordance with our. Wholesome Sweeteners, owner of Wholesome!, said to be the leading U.S. brand of organic, Fair Trade and non-GMO sugars and sweeteners, has acquired organic candy company, TruSweets. The Wholesome brand was built on a mission of supporting farmers and to date has paid nearly $23 million in Fair Trade premiums. Log In. The technologies that are used by Wholesome Sweeteners are: Network for Good, WorldPantry.com, Office 365, WordPress. Cognitive health: Still top of mind for consumers? “Consumers are demanding more dietary options that enable healthier lifestyles, and Whole Earth Brands’ business strategy is built on meeting those needs through our innovative product pipeline and global distribution network,” said Irwin D. Simon, executive chairman of Whole Earth Brands. Inside the Baking Aisle. Wholesome Sweeteners has acquired the companies: Wholesome Sweeteners, Swerve, Surf Sweets. Products. TruSweets adds its two candy brands, Surf Sweets and TruJoy Sweets to the Wholesome Sweeteners portfolio. Report: Dunkin’ in talks to be acquired by Inspire Brands, East Balt to be acquired by JPMorgan Chase group, Wholesome Sweeteners acquires organic candy company. Whole Earth Brands acquires Wholesome Sweeteners on 2020-12-17 for $180000000. Are Formulation Changes Putting your Brands at Risk? © Copyright 2020 WFC, Inc. All Rights Reserved. Wholesome Sweeteners, Inc. has been a longstanding pioneer in the organic sugar and sweeteners category, currently offering more than 40 retail skus in the United States and Canada under the Wholesome! Arlon Group entered into a definitive agreement to acquire a majority stake in Wholesome Sweeteners, a producer of organic and Fair Trade certified sweeteners, alongside Edward Billington & Son, Ltd. Arlon will become the majority shareholder in the business by acquiring a portion of Billington's current ownership interest and all of the shares owned by Imperial Sugar Company. The transaction has been approved by both companies’ Boards of Directors. The initial purchase price of $180 million approximates 7.8x Wholesome’s calendar 2020 estimated adjusted EBITDA, according to Whole Earth Brands. Today, Wholesome Sweeteners, Inc. acquired … Shop Wholesome Organic Sugar, Honey, Agave, Syrups, Frosting, and Candy Whole Earth Brands, Inc. Enters Into Definitive Agreement to Acquire Wholesome Sweeteners, North America’s #1 Organic Sweetener Brand Download as PDF December 17, 2020 7:00am EST Acquisition. This natural powdered sugar replacement tastes, bakes, browns, and dissolves just like powdered sugar does. 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Branded CPG sales mix. Our extendable brands create opportunities for significant growth through channel, product and category expansion. Wholesome Sweeteners currently offers more than 40 retail stock-keeping units (s.k.u.s) in the United States and Canada under the Wholesome! Whole Earth Brands, Inc. has acquired all issued and outstanding capital stock of WSO Investments, Inc., the holding company for Wholesome Sweeteners Incorporated. Design, CMS, Hosting & Web Development :: From breaking news to R&D insights, we’ll send you the top stories affecting the industry. Further Expands Whole Earth Brands’ Scale in the Natural Category: Including proforma contribution of Wholesome and the Company’s recent acquisition of Swerve, L.L.C. Wholesome Sweeteners is a 50/50 joint venture between Imperial Sugar Company of the US and Edward Billington and Son of the UK. Wholesome Sweeteners Acquired by Whole Earth Brands. Compare ; Gift Certificates; Cart 0 Our business aligns with the powerful movements in the U.S. and around the world. Branded CPG sales mix and 72% of Whole Earth’s global Branded CPG sales mix. New products include Hershey’s Kisses milk chocolate Meltaway Roses and Reese’s Mallow-Top Peanut Butter Cups. Combined with Whole Earth’s recent acquisition of Swerve, this acquisition will bring natural sweeteners to 87% of Whole Earth’s U.S. Pricing. Mr. Manzone was the CEO of Flavor Holdings. The Company’s most targeted sectors include food (100%).. Join Mergr and gain access to Wholesome Sweeteners’ M&A summary, the M&A summaries of companies just like it, as well as recent M&A activity in the food sector. Try Pro free Solutions. Whole Earth Brands acquires Wholesome Sweeteners in $180m deal By Mary Ellen Shoup contact Wholesome Sweeteners Acquired by Whole Earth Brands. “This transaction brings us additional scale that we believe will enhance our competitive position and help us expand consumers’ access to the delicious foods they love.”. The initial purchase price is $180 million in cash, according to a press release on the topic, and is expected to close during Whole Earth Brands’ first quarter 2021, contingent on completion of a review under antitrust laws. Save my name, email, and website in this browser for the next time I comment. KIND Acquires Family-Owned Snack Company CHICAGO – Whole Earth Brands, Inc., has agreed to acquire Wholesome Sweeteners, Inc., Sugar Land, Texas, for $180 million plus an earnout. Wholesome Sweeteners Inc., a brand of organic, fair trade, and non-GMO sugars and sweeteners, purchased organic candy company, TruSweets.The transaction adds TruSweets' two brands, Surf Sweets and TruJoy Sweets, to the Wholesome Sweeteners portfolio. We look forward to working with Nigel and the Wholesome team.”. (TM), the leading U.S. brand of organic, Fair Trade and Non-GMO sugars and sweeteners. Image courtesy of Whole Earth Brands. April 19/New York/Business Wire -- Arlon Group, an investment firm focused on food and agriculture, announced that Arlon Food and Agriculture Partners LP, in partnership with management and Edward Billington & Son, has acquired Wholesome Sweeteners. Wholesome Sweeteners is a manufacturer of organic sweeteners, including sugar, honey, agave, allulose and other liquid products. 468 talking about this. Resources. WholeFoods Magazine is your one-stop resource for health and nutrition articles. Wholesome Sweeteners says that it has been a longstanding pioneer in the organic sugar and sweeteners category, currently offering more than 40 retail skus in the United States and Canada under the Wholesome! Suite 500 Sugar Land, TX 77478 Automated Artisan Dough Technologies - From Silo to Mixer, Jimmy’s Cookies to acquire artisan bread brand from Campbell Soup, Mondelez International acquires better-for-you snack brand, Slideshow: Hershey unveils Valentine’s Day, Easter lineup, Hershey's 2021 Valentine’s Day and Easter innovations. CHICAGO – Whole Earth Brands, Inc., has agreed to acquire Wholesome Sweeteners, Inc., Sugar Land, Texas, for $180 million plus an earnout. We share a common vision with Whole Earth Brands – to support consumers’ health and wellness goals by providing innovative products that they can feel good about and enjoy. Under the terms of the agreement, Wholesome will receive $180 million in cash and is eligible to receive up to $55 million of additional consideration under an earnout through the end of calendar year 2021. We use cookies to ensure that we give you the best experience on our website. “We share a common vision with Whole Earth Brands — to support consumers’ health and wellness goals by providing innovative products that they can feel good about and enjoy. Resources. Wholesome is the U.S. leader in organic, plant-based and fair-trade certified sweeteners, including sugar, honey, agave nectar, allulose and other liquid sweetener products. , a maker of keto-friendly Sweeteners and baking mixes, in partnership with management and several other investors )... Of Wholesome Sweeteners are: Network for Good, WorldPantry.com, Office 365 WordPress. A 50/50 joint venture between Imperial sugar company of the UK Trade, organic & natural, Non-GMO,... 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